Jimmy Carter Work
Project LaGrange (Georgia, June 2003)
Laticrete donated its Crack and Sound Isolation Membrane,
Laticrete 253 Rapid Gold Multi-Purpose Thin-set, and
SpectraLock grout for the LaGrange project. Laticrete
chose to use the Rapid thin-set so that installers
could set the tile and grout within a couple of hours
instead of waiting the traditional 12 hours required
with regular thin-set products.
A variety of individuals volunteered to take part
in the build. Since the location was near Atlanta,
most of the participants were technical representatives
from the Southeast Region. Laticrete Regional Manager
Jim Russ led the team, and there were others from Laticrete
Corporate and Home Center divisions. Participants included
Russ, Senior Vice President of Sales and Marketing
Ed Metcalf, Product Manager Jeff Graveline, Home Center
Channel Manager Robert Williams, and Technical Representatives
Rick Alvarado, Adam Farris, Jack Leblanc, Bobby Mitchell,
James Mounce, Kurt Weber, and Victoria Wright.
From Senior Vice President of Sales and Marketing
Ed Metcalf:
“HFHI has been doing a tremendous job for almost
30 years, and TPFH offers a great service as an umbrella
organization for the ceramic tile industry. LATICRETE
was proud to participate in the LaGrange portion of
the JCWP. Many of our people put a lot of time and
energy into the project, and that effort paid off in
the beautiful ceramic tile floors in 21 homes. Our
team members contributed two long, hard days and nights
of physical labor, but we walked away with a rewarding
feeling that our efforts will make a difference in
the lives of real families on a daily basis.”
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